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From the boardroom to the living room, every decision we make and reaction we have is shaped by unnoticed, ingrained patterns of thinking. Why is it that we feel anxious about unfamiliar situations and people? Why is it so hard to find common ground on polarizing issues? And why, even when we recognize that we’re governed by our unconscious biases, is it so difficult to change?

In The Invisible Filter, author Rohit Gupta challenges our notions of free will and unravels how mental models, or the stories we unknowingly tell ourselves, shape our every interaction and decision. Exploring how behavior change requires understanding your own or others’ mental models, The Invisible Filter illuminates the importance of questioning why we make the choices we do.

You’ll learn:

- How to uncover your own unconscious biases

- How to break bad habits and damaging thought patterns

- How to use mental models to make productive personal choices based on needs rather than external expectations

Thoroughly researched and packed with real-life examples, The Invisible Filter will arm readers with the necessary tools to identify and change limiting thought patterns to unlock creativity, achieve goals, and attain success in life and work.

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Early Praise

"Better mental models mean better thinking. Rohit Gupta gives you the tools to challenge and update your thinking process, thereby improving your outcomes in life." - Rhiannon Beaubien, Co-Author of The Great Mental Models series


A well-researched and ultimately hopeful look at biases and how to re-examine them.” - Kirkus Reviews

“Rohit brings a unique and important perspective to the ever evolving psychedelic space. Through The Invisible Filter, he carefully meshes his own journey and perspectives with the numerous stories he has gathered through interviews from some of the space’s most interesting voices. The Invisible Filter is a great snapshot of this important time of the development of psychedelic mental health care.“ - Jesse Gould, Founder of Heroic Hearts Project

"The importance of self-awareness is at an all-time high and necessary in an increasingly knowledge-based economy. The most important step of self-awareness is simply being aware that we all have mental models and biases. These are patterns of thinking that we created with life experiences or that society taught us is the norm. The Invisible Filter is an excellent resource to learn how to make these models useful for you." - Will Lin, Managing Director of Forgepoint Capital

“My whole life has been a journey of challenging others’ expectations of me to pursue what I’m truly passionate about. If I never questioned my thought patterns, I would’ve become a completely different person. I wish I had access to The Invisible Filter earlier in life to guide me along the way.” - Chantel Tumang, Founder of Two Degrees

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Purchase The Invisible Filter

Paperback edition on sale for $9.99 until September 1st

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